Early life and career
Born in
Tylertown, Mississippi, Roby was an alumnus of
Millsaps College ('38) where he had been an Alpha Iota brother.
[2] He entered the
broadcasting business in 1943, working as a
newsreader and announcer at
KOA (AM) in
Denver, Colorado.
[3] After a brief stint with the
Mutual Broadcasting System where he announced on the 1950 version of
The Rudy Vallee Show, Roby joined the announcing staff of
NBC in
New York City in 1950.
Network announcer
Roby handled announcing for numerous radio and television programs during his career, including
Monitor[4] and working as sub-announcer on
Concentration and
The Price Is Right in the early 1960s. But his chief claim to fame was announcing on network
promos,
bumpers and
program introductions, most notably a variation of the shortened 1968 version of the
"Laramie Peacock" bumper on which he intoned, "
Now, a special program in living color on NBC," which ran on
television specials aired on the network through 1975. In addition, he handled local announcing duties for
WNBC-TV, including
public service announcements,
station identifications,
live tags and occasional
Emergency Broadcast System tests. He was one of a core group of well-known voices for the NBC network which also included
Don Pardo,
Howard Reig,
Mel Brandt,
Bill Wendell, Roger Tuttle,
Bill McCord,
Arthur Gary,
Bill Hanrahan,
Wayne Howell and
Jerry Damon (whose voice bore some similarities to Roby's, leading to some confusion between the two).
Commercial voice-over
Over the years, Roby did many commercials for various products and
services on both radio and television; he was part of a group of New
York announcers (also including his NBC colleague Howard Reig and
WOR-TV's
Phil Tonken) who did so. Roby made headlines in 1969 when he put an
advertisement in
Variety
indicating that he would no longer be available for cigarette
commercials, citing "evidence . . . that smoking could lead to cancer,
heart attacks, strokes,
emphysema and fires."
[5] He was one of a growing number of media personalities to do so, nearly two years before
cigarette advertising on television was banned.
Public affairs host
Roby also served as host, narrator or interviewer on numerous public
affairs shows that ran on NBC's New York radio and TV outlets. On
WNBC-TV, he was a
moderator of the
discussion/call-in show Direct Line for much of its 1959–73 run, and after its cancellation he was one of the narrators of the long-running weekly
documentary series,
New York Illustrated.
[6] On
WNBC (AM), he hosted another call-in series,
In Contact.[7]
Retirement and death
Roby, who lived for years in
Scarsdale, New York,
[8] retired from NBC in 1983. In 2008, he and his wife, Josephine, moved to
Framingham, Massachusetts.
Roby died in
Natick, Massachusetts after a brief illness on September 22, 2011 at age 93.
[9]