(September 3, 1923 – January 17, 2010)
He served in the US Marine Corps during World War II. Bell left military life in 1946, and started his first hot dog stand called Bell's Drive-In in San Bernardino in 1948.[2] In 1952, he sold his hot dog stand and built his second that sold hot dogs and hamburgers. Shortly thereafter, he started selling 19 cent tacos out of a side window. Between 1954 and 1955, he opened three Taco Tias in Los Angeles area, eventually selling those restaurants and opening four El Tacos with a new partner in the Long Beach area.
In 1962, he decided to go solo and sold the El Tacos to his partner and opened his first Taco Bell. Bell franchised his restaurant in 1964.[2] His company grew rapidly, and the 868 restaurant chain was later sold to PepsiCo in 1978 for $125 million in stock.
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