David Croft, British television comedy writer and producer (Are You Being Served?, Dad's Army), died he was 89.

Major David John Croft OBE , born David John Andrew Sharland, was an English writer, producer and director. He is particularly noted for producing and co-writing a string of popular BBC sitcoms including Dad's Army, Are You Being Served?, It Ain't Half Hot Mum, Hi-de-Hi!, 'Allo 'Allo! and You Rang, M'Lord?.

(7 September 1922 – 27 September 2011)

Early life

Croft was born into a showbiz family: his mother, Annie Croft (1896–1995), was a famous stage actress and his father, Reginald Sharland (1886–1944), had a successful career as a radio actor in Hollywood. His first public appearance was at age 7, when he was seen in a commercial which aired in cinemas.^[1] After that, his acting career in films "began and ended"^[2] with his uncredited appearance as Perkins in the film Goodbye, Mr. Chips (1939). Croft was educated at St John's Wood Preparatory School and Rugby School in Warwickshire.^[3] He married theatrical agent Ann Callender on 2 June 1952, and they had seven children.^[4] Croft enlisted in the Royal Artillery in 1942. He served during the Second World War in North Africa, India and Singapore. After contracting rheumatic fever in North Africa, was sent home to convalesce and then underwent officer training at the Royal Military College, Sandhurst. He was posted to India, arriving as the war in Europe ended, and was assigned to the Essex Regiment, rising to the rank of Major. When his military service ended he began working in the entertainment industry, as an actor, singer and writer, eventually settling as a TV producer.
Croft relocated to the Northeast of England to work at Tyne Tees Television, where he produced many editions of the variety show The One O'Clock Show. For Tyne Tees Croft also directed and produced the admags Ned's Shed and Mary Goes to Market, as well as producing his first sitcom, Under New Management, set in a derelict pub in the North of England.^[5]

Career

After leaving Tyne Tees Television to work at the BBC in the mid-1960s, he produced a number of the Corporation's popular sitcoms such as Beggar My Neighbour, Further Up Pompeii! and Hugh and I. It was while producing Hugh and I that he was introduced to actor Jimmy Perry, who handed him an unsolicited script for a pilot called The Fighting Tigers about the British Home Guard during the Second World War. Croft liked the idea. The two men co-wrote nine series of the show, which was retitled Dad's Army, as well as a feature film and a stage show based on it.^[6]
While Dad's Army was still running, Croft began to co-write Are You Being Served? with Jeremy Lloyd. He was to continue both writing partnerships for the rest of his career in several hit series including It Ain't Half Hot Mum, Hi-de-Hi!, 'Allo 'Allo! and You Rang, M'Lord?. His last full series Oh, Doctor Beeching!, broadcast from 1995 to 1997, was co-written with Richard Spendlove. He created a television pilot in 2007, entitled Here Comes The Queen, with Jeremy Lloyd. This pilot starred Wendy Richard and Les Dennis, but because of Wendy Richard's death the show never went to a full series.^[7]
As a producer, Croft's regular practice was to signal the end of an episode with the caption "You Have Been Watching ...", followed by vignettes of the main cast.

Death

David Croft died in his sleep on 27 September 2011, at his home in Portugal. He was 89 years old.^[8]

Awards and honours

Croft became an Officer of The Most Excellent Order of the British Empire with Jimmy Perry in 1978 for services to television. He also received the 1981 Desmond Davis award from the British Academy of Film and Television Arts, for his outstanding contributions to the industry.^[9]
Croft's awards include:

• (BAFTA awards): Best Light Entertainment
  Nominated: 1970 Dad's Army
  Best Light Entertainment Production
  1971 Dad's Army (With Team)
  Nominated: 1971 Up Pompeii!
  Best Situation Comedy Series
  Nominated: 1973 Dad's Army
  Nominated: 1974 Dad's Army
  Best Situation Comedy
  Nominated: 1975 Dad's Army
  Nominated: 1977 Are You Being Served?
  Desmond Davis Award
  1982 Lifetime Achievement Award
  Best Comedy Series
  Nominated: 1982 Hi-de-Hi!
  Nominated: 1983 Hi-de-Hi!
  Nominated: 1985 Hi-de-Hi!
  Nominated: 1986 'Allo 'Allo!
  Nominated: 1987 'Allo 'Allo!
  Nominated: 1988 'Allo 'Allo!
  Nominated: 1989 'Allo 'Allo!
• (British Comedy Awards): 2003 Lifetime Achievement Award
  Writers' Guild of Great Britain
  1969 Best Comedy Script Dad's Army
  1970 Best Comedy Script Dad's Army
  1971 Best Comedy Script Dad's Army

Production and writing career

In addition to writing most of the episodes of these television series, Croft also worked as producer, director and, later, executive producer.

Written with Jimmy Perry

• 1968–1977 Dad's Army
• 1974–1981 It Ain't Half Hot Mum
• 1980–1988 Hi-de-Hi!
• 1988–1993 You Rang, M'Lord?

Written with Jeremy Lloyd

• 1972–1985 Are You Being Served? (Series 1–8)
• 1977–1978 Come Back Mrs Noah
• 1980 Oh Happy Band!
• 1982–1992 'Allo 'Allo! (Series 1–6)
• 1992–1993 Grace and Favour
• 1994 Which Way to the War
• 2008 Here Comes the Queen

Written with Richard Spendlove

• 1995–1997 Oh, Doctor Beeching!

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