(July 11, 1928 – March 25, 2010)
Born in New York City on July 11, 1928, Simmons was raised in Ossining, New York and Pawtucket, Rhode Island.[1] His love for sports began when he was a child listening to Brooklyn Dodgers games on the family car's radio.[2] He graduated first with a bachelor's degree in broadcasting from the University of Alabama in 1950, then a Master of Science in television from Boston University.[3] He served in the United States Coast Guard after completing his graduate studies.[4] His first employment following his military stint was at Dancer Fitzgerald Sample.[1]
Simmons' television broadcasting management career began in 1957 when he accepted an invitation from Edgar Scherick to join Sports Programs Inc.,[1] which would evolve into ABC Sports four years later.[4] Called by colleague Roone Arledge "the sanest of my office mates," Simmons played a major role in laying the groundwork for establishing ABC as American television's leading network for sports.[1]
Simmons also worked for NBC Sports of which he was also the president at one time.
Slightly more than five weeks prior to ESPN's official launch on September 7, 1979, Simmons became its founding president and chief operating officer on July 31.[5] He left ESPN in 1982 over differences with executives from Getty Oil, at the time the network's parent company which was losing millions of dollars a year on the venture.[1]
The league incurred heavy financial losses in its first two campaigns. Even though he worked closely to help promote each of the franchises, Simmons increasingly came under fire from some club owners for failing to negotiate a more lucrative network television deal. Prior to the 1985 season, the contract with ESPN was renewed for three years. ABC, knowing that the USFL was moving to an autumn schedule in 1986 in direct competition with the more-established National Football League, picked up only one of its two one-year options.[6]
Simmons resigned as USFL commissioner on January 14, 1985. He was succeeded by Harry Usher, an attorney who had served as the executive vice president and general manager of the Los Angeles Olympic Organizing Committee.[6]
Simmons resided in Savannah, Georgia from 1986 until his move to Tybee Island in the mid-1990s.[2] He was an adjunct professor at the University of South Carolina, where he taught and mentored students in its Department of Sport & Entertainment Management.[3] Simmons died of natural causes in Atlanta, Georgia on March 25, 2010.[8]
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